About This Episode
A Post Can Get Views And Still Do Nothing For Your Reputation.
In this episode of Who Viewed My Profile, Adam and Chris unpack what separates content that builds authority from content that simply chases attention. They explore content strategy, the 4-1-1 framework, common mistakes professionals make on LinkedIn, and how to create content that attracts the right audience while reinforcing your personal brand.
Inside The Episode
What Adam & Chris Cover
- 01
The difference between content for engagement and content for authority
- 02
Why not every post should try to go viral
- 03
What kinds of content build professional trust
- 04
Educational versus opinion-led versus story-led content
- 05
4-1-1 content marketing strategy
- 06
The importance of consistency in topic and message
- 07
How content reinforces profile positioning
- 08
Common content mistakes: being too broad, too safe, or too self-focused
- 09
How to know whether content is attracting the right audience
Chapters
Episode Timestamps
- 00:00Introduction: Content That Builds Authority, Not Just Attention
- 00:41The Biggest Content Mistakes People Make
- 02:22The 4-1-1 Content Marketing Strategy Explained
- 02:35The Truth About Links in LinkedIn Posts
- 04:45How Long Should Your LinkedIn Content Be?
- 06:59Why Content Performance Differs by Audience
- 08:19Views vs Authority: The Vanity Metrics Trap
- 09:55Building a Long-Term Content Strategy
- 10:59The 360 Brew Algorithm and Why Conversations Matter
- 11:23Defining Your Content Pillars
- 12:24How Location and Audience Affect Content Reach
- 14:39The Best Times to Post on LinkedIn
- 16:35Why Every Content Strategy Must Be Personalised
- 19:56How to Build Consistency as a New Creator