About This Episode
Social Selling, Done Properly
How does social selling work — and why is it all linked to your personal brand and authentic content?
In this episode of Who Viewed My Profile, Adam and Chris break down what social selling actually means on LinkedIn, why most people get it wrong, and how combining a strong personal brand, a clear content strategy, and Sales Navigator Advanced can help you build trust and generate qualified opportunities.
Inside The Episode
What Adam & Chris Cover
- 01
Complete your LinkedIn profile first — and here is why
- 02
People trust a completed, verified and active profile
- 03
Why use Sales Navigator Advanced (not Core or Business) and Smartlinks
- 04
Your Custom Button should be a LinkedIn Smartlink — and this is why
- 05
Your services should be LinkedIn Smartlinks — and this is why
- 06
Why a content marketing strategy lets you engage potential clients who wouldn't read your InMail
- 07
Create a Smartlink CTA in all your content on LinkedIn — and this is why
- 08
Then, and only then, message people who view your Smartlinks, view your profile, and match your ICP via SNA saved searches
Chapters
Episode Timestamps
- 00:00What is Social Selling on LinkedIn?
- 00:42Why Your Profile Must Be Complete First
- 02:36Why Sales Navigator Advanced Beats Core & Premium
- 04:04Social Selling is About More Than Sales
- 04:38The Real Cost of Not Using Sales Navigator Advanced
- 07:32Saved Searches vs Lead Lists
- 10:00Smart Links Explained: The Ultimate Qualification Tool
- 12:09Content Marketing and Social Selling
- 12:42Should You Put Links in LinkedIn Posts?
- 14:17Why Most Sales Posts Fail
- 16:20The 90/10 Content Strategy That Works
- 18:02Why Smart Links Alone Don't Generate Sales
- 19:53Final Thoughts on Social Selling Success
Key Takeaway
"Credibility comes from evidence, consistency, and alignment — not self-promotion alone."
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