Season 1 · Episode 4
What Makes People
Trust You
on LinkedIn
Trust is not built by saying you are good at what you do. It is built by what your profile and presence prove. Adam and Chris unpack the visible signals that shape credibility on LinkedIn — and what quietly damages it.
About This Episode
Trust Is Earned in Public
In Episode 4 of Who Viewed My Profile, Adam Houlahan and Chris J. "Mohawk" Reed explore the visible trust signals that shape credibility on LinkedIn. From recommendations and proof points to content, comments, and consistency, they unpack what makes people trust you online — and what can quickly damage that trust.
Trust is not built by saying you are good at what you do. It is built by what your profile and presence prove. This episode is a practical look at the small, ongoing signals that decide whether someone takes you seriously, refers you, or scrolls past.
Inside The Episode
What Adam & Chris Cover
- 01
The psychology of trust on professional platforms
- 02
What makes someone look credible online
- 03
Recommendations, endorsements, client logos, proof points, and featured content
- 04
Why consistency matters more than perfection
- 05
How language can either build trust or damage it
- 06
The role of comments, engagement, and reputation by association
- 07
Why trust is often lost through overclaiming
Chapters
Episode Timestamps
- 00:00Introduction
- 00:54Building Trust Through Profile Proof Points
- 02:39Authentic Content Creates Credibility
- 04:08Why Consistency Matters More Than Perfection
- 06:19The Role of Comments, Engagement & Reputation
- 08:25Managing Negative Comments and Conspiracy Theories
- 10:15Strategic Commenting to Build Trust and Visibility
- 12:14Trust vs Vanity Metrics
- 14:23Why Overclaiming Damages Credibility
- 17:32How to Get More Recommendations on LinkedIn
- 18:28Who Should You Ask for Recommendations?
- 19:24Join Our Live LinkedIn Q&A Event
Key Takeaway
"Credibility comes from evidence, consistency, and alignment — not self-promotion alone."
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