Season 1 · Episode 3
Stop Looking Generic:
Position Yourself Properly
on LinkedIn
If your profile sounds like everyone else in your industry, you are giving people no reason to remember you. Adam Houlahan and Chris J. "Mohawk" Reed explore how to position yourself clearly, communicate your value effectively, and build a profile that people actually remember.
About This Episode
Stand Out for the Right Reasons
In Episode 3 of Who Viewed My Profile, Adam Houlahan and Chris J. "Mohawk" Reed tackle one of the most common problems on LinkedIn: sounding exactly like everyone else.
When your profile is packed with the same buzzwords, job titles, and generic claims as thousands of others, you become invisible. Adam and Chris break down why positioning matters, how to communicate your real value without falling into clichés, and what it takes to build a profile that is both memorable and credible.
This episode is not about gimmicks or hacks. It is about clarity, differentiation, and giving people a genuine reason to remember you — and reach out.
Inside The Episode
What Adam & Chris Cover
- 01
Why most LinkedIn profiles blend into the market
- 02
What positioning actually means in a LinkedIn context
- 03
The danger of vague language and empty descriptors
- 04
How to communicate who you help, what you do, and why it matters
- 05
Why being broad often makes you less attractive, not more
- 06
The role of niche, perspective, and voice
- 07
Examples of weak versus strong positioning statements
Chapters
Episode Timestamps
- 00:00Introduction
- 01:09Your Headline, Banner & First Impressions
- 04:30Why Generic Language Hurts Your Profile
- 05:22Overcoming Imposter Syndrome & Standing Out
- 07:48Authenticity Beats Perfection
- 10:38The Power of Niche Positioning
- 12:18Becoming Recognisable on LinkedIn
- 14:19Why Niche Experts Win More Business
- 15:29Standing Out When You Work for a Corporate
- 17:28Checking Your Company Social Media Policies
- 18:56Why Reposting Company Content Doesn't Work
- 19:45Submit Your Questions for Future Episodes
Key Takeaway
"People remember clear positioning. They ignore generic expertise."
Listen and watch the latest episode — subscribe on Spotify, Apple Podcasts and YouTube, or sign up at www.WhoViewedMyProfilePodcast.com.