About This Episode
The Profile Audit
In Episode 2 of Who Viewed My Profile, Adam Houlahan and Chris J. "Mohawk" Reed unpack how first impressions are actually formed on LinkedIn — and what makes someone look credible in the first few seconds.
Profile photo, banner, headline, featured section: every element is sending a signal whether you intend it to or not. Adam and Chris cover the common mistakes professionals make, why confusion kills credibility, and a quick audit framework you can apply to your own profile straight after listening.
Inside The Episode
What Adam & Chris Cover
- 01
What people notice in the first few seconds on a LinkedIn profile
- 02
The role of profile photo, banner, headline, and featured section
- 03
Why confusion kills credibility
- 04
The difference between looking active and looking credible
- 05
Common first-impression mistakes professionals make
- 06
How to make your profile clearer without overcomplicating it
- 07
A quick audit framework you can apply immediately
Chapters
Episode Timestamps
- 00:00Introduction
- 01:00Profile photos and first impressions
- 03:00Headlines, banners, and positioning
- 06:00Mobile optimisation mistakes
- 07:00Featured sections and profile setup
- 08:00LinkedIn verification and trust
- 09:00Writing a strong About section
- 10:00Experience section mistakes
- 12:00Education and profile settings
- 14:00Recommendations and social proof
- 17:00Looking active vs looking credible
- 18:30Final profile audit advice
Key Takeaway
"A stronger first impression comes from clarity, relevance, and credibility — not more words."
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